Professional networking site, LinkedIn, has appointed A L Jagannath as head, trade marketing for India. According to the company, Jagannath will be focusing on taking new initiatives for the company’s marketing and hiring solutions. He will also be responsible for increasing awareness of LinkdIn’s offerings among advertisers and recruiters in the Indian market.He will be based at the LinkedIn’s Bengaluru office. The company, for which India is the second largest market by member base, expects to accelerate its growth in the market, strengthen its operations and associate with more businesses in the country.
Jagannath has an experience of 18 years in business and consumer marketing. Prior to joining LinkdIn, he was Director, marketing for VMWare for the Indian and SAARC region. Previously, Jagannath was General Manager, Marketing (Systems and Storage) at Sun Microsystems. Jagannath has also had stints with Satyam Computers, Reliance Infocomm and Mudra Communications.
Keeping the Indian market in mind, LinkedIn had launched localized pricing for Hiring Solutions in February 2012. It had also revealed that Brands like AMEX, Wipro, DSP Blackrock and Volkswagen India have used LinkedIn’s customized solutions for advertisers, while companies like ING Vysya Bank, HCL Technologies, Genpact and Larsen & Toubro have also been using LinkedIn Hiring Solutions to recruit professionals for various positions.
LinkedIn had recently announced that it has 15 million registered users from the Indian market. It had observed that in the Indian market, 58% members used LinkedIn to keep up with industry discussions, 75% use it to foster their professional identity,77% use it for networking with other professionals and 46% members access the site for learning about companies (46%).
The company had recently run into trouble after around 6.5 million hashed and encrypted member account passwords were posted on a Russian hacker website and a large number had been decrypted. However, LinkedIn assured that it had put in place enhanced security measures which includes hashing and salting of current password databases, and had apologized.
Anupam Saxena also contributed to this post.