wordpress blog stats
Connect with us

Hi, what are you looking for?

WPP Buys 51% In Hungama’s Digital Agency Arm Through JWT Singapore

Global advertising major WPP Group has acquired, via its wholly owned agency JWT Singapore, a majority 51% stake in Hungama Digital Services Private Limited, a new entity which will house the digital agency business of Hungama Digital. The business that now constitutes Hungama Digital Services is around 13 years old, and this is what Hungama began as, before it got into the music and content business.

Hungama Digital Services employs around 110 people, and offers agency services including “strategic planning, web design and maintenance, digital marketing, search engine marketing, social media optimisation and communications strategy, rich media, viral marketing campaigns, merchandising, events and conference management, and sampling”. Hungama’s activations arm, Hungama Promo Marketing will become a part of Hungama Digital Services and “provide an engagement platform linked to online and offline deliveries.” Its agency clients include Mahindra & Mahindra, Bacardi, Godfrey Philips, Britannia Industries, Tupperware India and Hindustan Unilever.

This is WPP’s second digital buy in India, after it acquired a controlling majority stake in Quasar Media in 2007.

A Hungama spokesperson told MediaNama that as of now, nothing changes, and Hungama will continue to manage the business. Hungama Digital Entertainment Private Limited, the parent company, operates businesses in mobile, gaming, online music retail including Hungama.com, voice services and integrated media (BollywoodHungama and ArtistsAloud).

Ad: Our advertising coverage is brought to you by Indiatimes

Advertisement. Scroll to continue reading.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ