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Updated: iStream.com Partners With Neo Sports To Stream UEFA EURO 2012 Live; Airtel Gets Mobile Video Rights

Update: Bharti Airtel has announced that it has bagged exclusive video rights on the mobile platform for UEFA EURO 2012.  Airtel mobile customers across India will have exclusive access to mobile and video content including LIVE streaming from UEFA Euro 2012. In order to watch Euro 2012 matches live on mobile phones, Airtel customers need to SMS ‘TV’ to 54321 and for LIVE scores SMS 'GOAL' to 54321. For a subscription charge of Rs. 40 per week Airtel customers will get 20 mins of live stream on 3G and 80 mins on 2G. Apart from the live stream, Airtel is also offering services such as: Go! Go! Go! Contest - a football contest post based on Euro 2012. The contest is open from 1st June to 1st July 2012. Airtel customers need to answer 3 questions daily on SMS toll free. The winners of the contest stand a chance to  win Sodexo Voucher for 2 ( Rs 1000/- each) on daily basis and Samsung Galaxy H/S (1 every week, worth Rs. 9000) on weekly bases.  Airtel customers can also win the bumper price of all expenses paid trip to Old Trafford (Manchester United) for 2 persons. SMS or MMS score updates - Airtel offers SMS updates on latest scorelines, goals, table standing, player quotes, fans reactions, off-field news and pre-match and post-match analysis. To activate this service users need to SMS GOAL to 54321 (toll free) or USSD – Dial *321*471# (toll free). Airtel will charge Rs. 3/match for the subscription. Games - Airtel has…

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