eBay India has launched a new initiative called ‘Powership’ which allows sellers on eBay to make use of a eBay-powered shipping service to deliver their products to buyers. According to a statement from the company on June 1, 2012, the service was launched on June 5, 2012 with the company adding more sellers over the next few weeks. (hat tip Pluggd.in)

Features: Powership will offer two different modes of delivery – Air mode for quicker delivery of items and Surface mode for larger and high volume shipments. eBay has tied up with logistic service providers such as FedEx, BlueDart, DTDC and Aramex for this initiative, and with BlueDart and Aramex to enable Cash on Delivery on these deliveries. The idea here appears to be to give merchants options regarding pickup and delivery – this program will offer various features to sellers including item pick-ups from doorstep, automated shipments tracking, faster item deliveries by logistic service providers, special courier rates, and shipment coverage from eBay India. The company also claimed that Powership program will allow sellers to ship to over 10,000 plus locations across 2500 cities and towns in India and they will be able to manage multiple item shipments and deliver items to buyers more efficiently through this program.

How does this program work? eBay said that every time a seller ships an item within the pick-up time as decided by the service provider (usually a single day), they will receive a 0.5% FastShip discount on their PaisaPay fees, which translated to about 11% discount on their PaisaPay fees. In addition to the discount, the seller will also receive 5 star DSR ratings on shipping timelines parameter for all such orders. The PowerShip pricing is as follows:

My PaisaPay Makeover: Along with Powership launch, eBay has launched a new revamped ‘My PaisaPay‘ interface which will allow users quick access to browse through their previous unshipped, shipped and cancelled transactions, tracking status, shipping related documents and remittances. The new interface also now features additional filters to sort their orders by PaisaPay ID, Buyer ID, Item ID, Order Date and Courier and one-click button to print prefilled & preformatted information of the seller’s Shipping Label, Manifest, Order Statement and Shipping Declaration.

Besides this, sellers can now opt to print labels combine or separately from the order statement, view their pending orders along with all other transactions and configure state exclusions to indicate states and union territories they do not ship products. The shipping service combinations has also been simplified to permit only Local, National, Flat Rate and Surface modes along with Cash on Delivery and Buyer Picks-up which can be used with any of the permitted combinations.

eBay also noted that they will be rolling out Cash on Delivery option (COD) only to Powership sellers effective June 6, 2012, following which non-Powership sellers will not be able to list or relist/revise their COD listings.

eBay’s Other Efforts: Last week, eBay India had launched an iPad app which allowed users to browse through the company’s entire product catalog. The company had claimed that the app offers over 6 million live listings across 2,000 categories of products in Electronics, Lifestyle, Collectibles & Media verticals. In May 2012, eBay had removed its ‘social shopping‘ or group buying-daily deals section to offer a dedicated page to users which aggregates deals across various products on its site. Before this, eBay Inc had stated its plans to open a Global Development Center in Bangalore which will focus on eBay marketplace and Paypal and hire up to 1000 technologists over the next three years.

In March 2012, it had tied up with popular offline brands and retailers to bring them onboard and become a facilitator for their online sales. The company had hoped to triple its sales figures in the lifestyle segment and had signed up offline merchants like Fabindia, Bata, Catwalk and Hidesign for this purpose. The company had also claimed to have four million monthly unique visitors and it sells six products every minute, although it had refused to share the exact transaction numbers.