Bangalore-based EAFT Technologies, has partnered with Sri Sri Ravi Shankar’s Art of Living Foundation to launch a special range of indigenously built Android tablets, ‘Enlighten’, preloaded with content designed for the devotees of Sri Sri Ravi Shankar.
Content: Enlighten tablet will come with a 16GB micro SD card preloaded with videos of Sri Sri Ravi Shankar’s discourses, guided meditations, yoga sessions, bhajans, speech transcripts and books published by the foundation to its members. The company added that the content will be regularly updated via the foundation’s website although its worth noting that these videos will be DRM locked.
Was it needed? Having said that, we wonder why Art Of Living Foundation needs self branded tablets in the first place? If it wanted to provide content for its devotees on the go, it could have simply built mobile and tablet apps across various mobile platforms, and utilized the in-app purchase mechanism. It could also have locked content using DRM or other techniques. The need for converting content for digital consumption is interesting as devotees would not need to buy and carry around books and DVDs and everything will be available through the digital channel.
Just a few months back, NDTV had entered into a partnership with the Art Of Living to broadcast the teachings of Sri Sri Ravi Shankar on its mobile and internet platforms. NDTV owns the exclusive rights to use Sri Sri Ravishankar’s teachings, sermons and mediation sessions across all mobile platforms, and had said that the content would be broadcasted in audio, video and live chat which was to be made available through a dedicated Art Of Living application. We wonder if the tablet will also feature NDTV’s apps.
In a similar move, T-Series had also launched a ”Bhakti Sagar Phone”, preloaded with various religious content. Shahrukh Khan starrer Bollywood film, Ra.One, had also launched a 7 inch Android tablet part of the film’s merchandise, as noted by ZDNet. While Android allows anyone to launch a self-branded tablet with additional content, we think that the real value comes in terms of the cost savings as these devices are available at low prices. However, we’re not sure if the same can be said about Art of Living’s tablet.
Device Specs: Enlighten Tablet will feature a 7-inch WVGA multi touch display, a 1.2GHz ARM Cortex A8 processor, 512MB RAM, VGA Camera and 16GB inbuilt memory with expandable memory support of up to 32GB. There is a bit of ambiguity as to which version of Android the tablet ships with. While a company release states that it comes with Android 4.0 ‘Ice Cream Sandwich’, a picture of the retail box suggests that it comes with Android 2.3 ‘Gingerbread’.
The connectivity options available on the tablet include WiFi, Bluetooth, 3G connectivity through USB dongle, mini HDMI slot, and mini USB slot. The tablet has a 4000 mAh battery which apparently provides a battery life of up to 8 hours of continuous usage.
Availability: EAFT stated that it has delivered 5,000 units of Enlighten tablets to the Art of Living Foundation in two different batches. However there is currently to be no clarity on how members will be able to get hold of one. Will the tablet be exclusive to Art of Living offices and its online store or would it be available through third party offline retailers and e-commerce stores as well?
Also, there is currently no information about the pricing of the tablet, but we noticed that it is currently available for purchase on the Art Of Living store for Rs 16,999.