Bharti Softbank (BSB), a 50:50 Joint Venture between Bharti Enterprises and SOFTBANK CORP., has announced a partnership with Yahoo Japan Corporation, which is also a consolidated SOFTBANK group company, for developing a mobile internet portal for the Indian mobile market. The Companies have formed a JV company, BSY Pte. Ltd. for this purpose. Why not partner with an Indian company? BSB says that it will try and leverage Yahoo Japan's understanding of content and analytics. But we don't see how this is particularly relevant in the Indian context, because India and Japan are two different markets and a partnership with Yahoo India or any other Indian content player would have made more sense. There are differences in content consumption patterns, cultural differences, and India is a multi-lingual market, unlike Japan. Even though, Softbank claims that it has been able to clock data ARPU ratio of over 60% through Yahoo's mobile internet portal in Japan, India is a different market. We feel that Yahoo Japan will most likely be involved at the technology end and BSB will manage content. Differentiation & Monetization? Also, we wonder what sort of differentiation will it offer compared to operator portals and other mobile portals that offer content. The statement from the company signals that it will partner telecom operators for pushing the service. But the question remains: What will BSY do differently? Mobile portals are not able to easily monetise their products since mobile advertising is much smaller compared to web advertising, and people are unlikely to pay for…
- After CIC’s Decision, NIXI Resumes Publishing Dispute Resolution Decisions December 1, 2022
- The Delhi High Court ordered a sexually-explicit video to be taken off the internet December 1, 2022
- What India’s IT Minister has to say about the concerns around the new data protection bill December 1, 2022
- Tamil Nadu pushes for Aadhaar-EB card linking despite data risks December 1, 2022
- Info on Online Gambling Law’s Report & Consultation Can’t Be Provided: Tamil Nadu Govt December 1, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...