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Amkette Launches EvoTV For Rs 9,995

Amkette, the storage and multimedia technology company, has announced EvoTV which enables customers to access  Internet on their television using WiFi or a broadband connection. The device is priced at an MRP of Rs. 12,995 but is available in the market for Rs. 9,995 with Evo Touch Remote.

EvoTV comes as an integration of 4 components — Evo Box, Evo Touch, Evo View and Evo Discover. Evo Touch is a motion sensing remote that also acts like a mouse and has a mic to facilitate conversations on VoIP (like Skype). Apart from that, the touch remote also comes with acceleratometer for gaming. Evo View brings ability to allow the user to go to what they want to see, with a single click. Evo Discover brings a dynamic content discovery software on the EvoTV that will allow consumers to search, and retain video content from sources such as YouTube. The Evo Box runs on Google’s Android platform and supports full HD videos.

Hardware specifications:
· Processor: ARM Cortex A9 + ARM Mali 400 Graphics Processor
· Memory: 4 GB inbuilt Memory.
· Built-in Wi-fi and Ethernet ports
· 4 USB ports
· Fast Processing Speed
· Upto 1080p full HD
· 7.1 Channel Surround Sound Audio output
· Supports 3G Dongle.
· EvoShare connectivity/DLNA
· Connectivity: HDMI, DLNA, Wi-Fi®, 4 USB slots, 1 SD/MMC Card Slot
· Access data file through Samba Share on your TV
· Colour Available: Black

Content and Social Networking

EvoTV comes pre-loaded with some basic apps but as it runs on Android 2.3.4 Gingerbread, users can download additional apps from Google Play, Android’s app store. With Evo Discover, users will be able to search and view contents from online media sites like YouTube.com. This sounds like Smart TVs but Amkette claims that Smart TVs are out of budget for many users. Evo TV integrates the television with the internet just Smart TVs. Users can also share content across other devices via Evo Share/DLNA. The company also claims that EvoTV users will get one-click access to social networking sites like Twitter, Facebook, and LinkedIN. It supports  accessories including Wi-KeyTouch and FFD (Wireless keyboard with integrated multi-touch keypad/ mouse), Wireless Keyboard and Mouse Combos, TruView Cam, Turbo USB Hub, Memory Sticks and Cards.

Amkette claims that the technology used on EvoTV has been conceptualized, researched and designed in India (Bangalore & Delhi). However, the device will be manufactured in China, according to a report from newstrackindia. The device will be available for purchase by June end in Delhi (NCR), Mumbai, Bangalore and Kolkata. It is also expected to be available in 40 cities by the end of August 2012.

Other Players

Slingbox also provides  TV streaming media device that allows users to remotely view and control their home’s cable, satellite, or personal video recorder (PVR) system from an Internet-enabled computer with a broadband Internet connection. Apart from that, there’s also Roku Player that users to access internet streamed video or audio services through televisions. However, Roku box is not available in India.

The TV industry is up for a disruption as giants like Apple and Google have already entered the market. However, none have been able to crack the code as when it comes to TV, it’s all about content. While EvoTV just provides a cheaper alternative for a Smart TV, it doesn’t really solve any existing problem of content discovery.

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