wordpress blog stats
Connect with us

Hi, what are you looking for?

, ,

AaramShop Launches AaramTV

AaramShop, an online grocery shopping that ties up with mom-and-pop grocery stores for orders, has launched AaramTV. AaramTVs are AV screens that will be placed at grocery stores and will broadcast infomercials or advertisements.

AaramShop plans to place AaramTVs at locations with high footfalls and intends to associate as many vendors as listed with them by the end of this year. Brands can advertise on AaramTV and engaged with the audience. Apart from that, AaramTVs are supported by cloud technology thus enabling real-time selection and targeting of stores as per the stores and location of the store. It needs to be seen how many customers get influenced by the advertisers at the point of sale. Kirana shopping, as much as planned is also impulsive for most. If AaramTV can encourage customers to make impulsive purchase and increase the bill it’s a win-win situation for both advertisers and grocery stores.

AaramShop is a hybrid retail platform integrates the advantages provided by the Internet with the strengths of the neighborhood retailers. They tie up with mom-and-pop (kirana) stores and take their orders for them for free, while charging brands for promoting their wares to those online. AaramShop claims that there are over 2150 retailers across 27 cities in India that use their service. AaramShop is currently self funded.

Other players

Out Of Home (OOH) media also places LCD/Plasma screens at malls, gyms, supermarts, lifestyle stores, IT parks, BPOs, among others. Advertisers can then place ads based upon location, footfall, and audience. However, unlike AaramTV, OOH media’s advertising does not exactly display ads at the point of sale where user can make the purchase impulsively unless it’s inside the mall or supermarket. If advertisers on AaramTV could place ads on grocery stores of their products based on availability of the product in the grocery stores it could result in a better ROI for the advertisers. We believe advertisers could do this with the use of AaramTVs cloud technology.

Apart from that, Live Media also provides LCD Screens in places such as Restaurants, Corporate Offices, BPO’s, Gyms, Salons, Hospitals etc. Times OOH media, a subsidiary of Bennett, Coleman and Co. Ltd (BCCL), has a multi-year advertising contract at Delhi & Mumbai airport. There’s also En Route that delivers in-cab advertisements via LCD screens in the cab. En Route’s service, as of now, is available only for EasyCabs passengers in Mumbai and it had recently tied up with Buzzr.in to launch in-cab deals.

Advertisement. Scroll to continue reading.

Also read:

AaramShop Attempts To Bring Kirana Stores Online; Monetization: Advertising

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?


A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'


India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...


There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data


Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ