Television guide company What’s On India has launched an open graph app on Facebook called ‘Social EPG’, allowing users to share their viewing preferences on Facebook with an intent to discover new TV shows, films, matches and documentaries through social recommendations from their Facebook friends.

The company informs that it has integrated Facebook login on its website and is currently working on extending Facebook sign-in mechanism across all its mobile and tablet apps. Whats On India currently offers apps for iPhone, iPad, Android, Windows, Symbian and BlackBerry platforms.

To get TV recommendations from their friends, users will have to log in to WhatsOnIndia.com using their Facebook credentials and grant the requisite permissions to access their Facebook account including access to posts in the user’s newsfeed and the ability to create Facebook events for setting reminders.

What Next? Going forward, the company intends to extend this social TV recommendations to include other social networks like Twitter and Google+. Further, third party app developers will also be able to integrate these features in their apps since the social features are powered by What’s On India’s proprietary EPG-on-cloud platform launched last year.

The app is not the first of its kind, and Indian DTH operator Tata Sky had integrated social sharing  through its TV Guide+Remote app, last year. This does take it a step forward since it’s not limited to users of a particular service, and is web based. Perhaps, What’s On India could also integrate social discussions, to make the service more interactive.

Other What’s On India developments: Last month, What’s On India’s television channel distribution & connectivity monitoring vertical TV Street Maps (TSM) had revealed that it had expanded its reach to 1000 head-ends across 450 cities and had stated its intentions to expand its reach nationwide. At the time of writing this post, the service claims to offer a reach to 1200 head-ends across 475 cities.

In October 2011, the company had raised undisclosed amount of funding from Intel Capital and had received FIPB’s nod to issue preference shares to foreign players in return for an allowed investment of Rs 31.49 crore. Strangely, it had received a similar approval in June for an allowed investment of Rs 99 lakh. Apart from Intel Capital, What’s On India is backed by investors like Nexus Venture Partners, Sequoia Capital and Wealth First.

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