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Sony Mobile India: E-Commerce Growing, But No Plans For Own Online Store; Xperia Tie-ups

Sony Mobile has launched three new Xperia smartphones in India - Xperia U, Xperia P and Xperia Sola. Medianama spoke with Prasun Kumar, Head of Marketing (India) for the company regarding Sony's retail strategy, content plans and tie-ups. Here are the notes from the interview: Distribution Channels: Sony currently retails its mobile phones through four primary channels - traditional multi-brand shops, national key retail chains like Croma and The Mobile Store, regional key retail stores like Sangeeta, and through their own Xperia branded stores. On E-commerce Portals: Kumar said E-commerce portals is emerging as a retail channel for Sony and they are observing a significant sales growth through these portals, however the sales are still quite small when compared to other retails channels. When asked if Sony is planning to launch their own online store, considering that Samsung and Nokia had launched their own online stores recently, he dismissed any such plans from Sony. Hungama Tie-up: Sony Mobile has partnered with Hungama Mobile to offer entertainment content on Xperia phones and Kumar said they're are currently in talks with several Indian mobile app developers to pre-load localized apps on Sony mobile phones, but declined to reveal any details. Earlier this year, BigFlix had partnered with Sony to preload its Movie On Demand app, BigFlix Plus, on Sony’s Android powered tablets and Bravia Internet enabled TVs. Sony had further stated that the application will be extended to its VAIO Laptops and Xperia smartphones in the future. Kumar said that Sony has an added advantage because of…

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