Rediff.com reported a loss of $ 1.42 million for the quarter ending 31st March 2012 (Q4-FY12), a decrease compared to Q4-FY11′s loss of $2.26 million. The company said that its EBIDTA has improved by 7% in dollar terms on a year-over-year basis and gross margins increased approximately 100 basis points over the fiscal fourth quarter last year and approximately 200 basis points sequentially.
Compared to the same quarter last year, Rediff’s revenues from India Online decreased 23%(in dollar terms) closing at $3.73 million while its U.S. Publishing business increased marginally at $0.91 million. the company said that its India Online revenues were impacted by 11% due to foreign currency fluctuations as the Indian Rupee weakened vs. the US dollar in the comparable year-over-year periods.
While advertising revenues were down for the comparable periods, Rediff registered a 68% year-over-year increase in its ecommerce revenues, maintaining an 11% gross margin.
The Operating EBITDA loss for the quarter ended March 31, 2012 was lower, at $1.20 million, as compared to an Operating EBITDA loss of $1.29 million for the corresponding quarter last year. Additionally, operating expenses for the comparable fourth quarter periods declined from $3.97 to $3.49 million, a decrease of approximately 12%.
The company’s revenue decreased about 18% (in dollar terms) from $5.64 million in Q4-FY11 to $4.64 million in the present quarter.
For the financial year ended 31st March 2012, Rediff’s annual net loss was at $7.55 million , an increase of 15.27% from the previous year’s loss of $6.55 million. Total India Revenues for the financial year FY12 saw a decline of 9.59% at $16.22 million compared to the previous year’s revenues of $17.94 million. Total revenues for the year also declined marginally by 8.49% at $19.94 million, compared to FY11′s $21.79 million.
– According to Rediff, the Banking, Financial Services and Insurance (“BFSI”) sector, has reduced its spending in the quarter ended March 31, 2012, resulting in a decline in the company’s India online advertising revenues in the quarter. Other sectors, including FMCG, Auto and Consumer Electronics segment re-allocated their advertising spend during the quarter from TV and print to online, though the increase was not enough to make up for a decline in spend in the BFSI sector, said the company.
The company also said that the growth in ecommerce revenues was due to its continued investments to improve search and browse functionalities, an addition of a voice based call-centre support and improvements in the efficiency of third-party logistics system. Rediff continues to invest in its Local Deals and Local TV ads businesses, which it said, hold much long-term promise, but remain in the initial stages of growth.