According to‘s Job Speak Index, which is an indicator of job listings on its portal, the hiring activity in the media sector has been 9% higher in Apr 2012, when compared to the same month last year i.e. April 2011. Note that the index for the Media sector covers Media, Internet and Mobile sectors.

A month-on-month analysis suggested that the index marginally increased to 884 from 883 last month, indicating that the hiring levels in April 2012 were quite similar to what we saw in the previous month. Last month, the index had dropped by 7% last month to 883 from February 2012’s figure of 954, although it was still higher by 51 points since the beginning of the year as indicated by the graph below. It should be noted that the index uses the total number of jobs in July 2008 as a base (of 1000).

The overal job index showed a slight recovery with the hiring activity in April 2012 being 12% higher, compared to April 2011. The job index touched 1193, up from 1170 last month.

Sectors: Banking, Pharma and IT-Software sectors are witnessing a strong surge in terms of hiring with the hiring activity increasing by 31%, 22% and 18% respectively in Apr 2012. The index for IT sector touched 1400, the highest since the report’s inception in July 2008.

Telecom and Insurance sectors have shown positive movement in terms of hiring over the last three months but the indices for these sectors are still lower than the July 2008 levels by 19% and 75% respectively.

City Wise: Bengaluru, Hyderabad and Chennai registered strong hiring trends due to IT sector hiring, with the Naukri job speak index moving up by 36%, 19% and 17% in April 2012, as compared to same month last year. All the metros, with an exception of Mumbai have witnessed a double digit percentage hike in their hiring numbers in April 2012, as compared to same month last year and Tier 1 cities has witnessed increasing hiring number year-on-year.

Experience: Hiring activity in professionals with 0-3 years and 4-7 years experience increased by 4% and 2% respectively in April 2012, as compared to last month, while the hiring activity in senior professional levels with more than 16 years experience saw a minor 2% dip in hiring activity.


Naukri’s Job Speak Index For Media Grew By 24% YoY, 15% MoM In Feb 2012 Hiring In Media, Internet & Mobile Up 20% YoY In March 2012