Online travel portal, MakeMyTrip.com, has partnered with global channel manager SiteMinder to boost its hotel room offerings. This partnership will enable MakeMyTrip.com to automatically get SiteMinder’s hotel customers to list their inventory on the site. In return, SiteMinder will receive bookings from MakeMyTrip automatically back into hotels’ Property Management System (PMS) and Computer Reservation System (CRS).
Headquartered in Australia, SiteMinder is a distribution channel management service that links hotels to online booking sites across the world. It provides Channel Manager, the commission free booking engine – TheBookingButton and ‘plug & play’ distribution technology API pmsXchange. SiteMinder also provides a 2-way integration to leading PMS and CRS systems. SiteMinder recently raised $5.1 million in funds by Bailador Investment Management. The company plans to expand its business in Europe, the US and Asia.
MakeMyTrip, launched in India in 2005, provides customers to book domestic & international flights, hotel rooms, bus & train tickets, book cars with chauffeur or private cars and also offers holiday packages. Recently, due to turbulence in the air travel industry, MakeMyTrip.com has shifted its focus from air tickets and is focusing on generating more business from hotel room bookings and holiday packages. MakeMyTrip also has various retail stores in a number of cities.
MakeMyTrip, recently launched Tripalong, which is a social application around travel, that allows users to plan and share their travel details – flight details, airport halts and cities they’re travelling to – with friends (LinkedIn contacts and Facebook friends), thus allowing them to connect if they’re on the same flight or airport or travelling to the same city. MakeMyTrip also announced the launch of a Zero Cancellation charge policy, which allowed customers reimbursement of fares, with cancellation charges retained with MakeMyTrip as an e-gift voucher — in short an online wallet system. However, it had later withdrawn the offer stating that it was just being tested on the portal. The portal also faced problems with its Opaque Fares scheme, following which IndiGo and Jet Airways withdrew their inventory.