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HT Media FY12: Rs 43.61 Crore Digital Revenues; On Shine.com, Velti Mobile JV

HT Mobile, HT Media's mobile marketing joint venture with Velti reported revenues of Rs 4 crore for the quarter and Rs 12 crore for the year, company representatives said in response to MediaNama's query on their earnings conference call. The number of mobile advertising campaigns for the venture have increased, they said. Note that the HT-Velti joint venture was formed in November 2008, and the company hasn't shared any substantive information on this venture till now. HT Media's digital segment has reported a 25% increase in revenues from its digital segment, at Rs 13.4 crore for the quarter, up from Rs 10.7 crore for the same period last year. These revenues largely consist of their job portal businesses Shine.com, company execs told MediaNama on its earnings conference call, adding that "There is substantial progress on Shine and HTCampus, and you'll see progress made every quarter on topline and expense line." Shine currently receives over 10000 resumes each day, and their "fresh resume" database (6 month old) is 4.2 million. Note that market leader Naukri.com claims to add 11,000 resumes per day, has a database of 29 million resumes, but does not disclose how many of these are effectively "fresh". Naurki claimed that 68,000 resumes were "modified daily" during Q4. See: Info Edge concall, Data) A majority of the Rs 40 crore loss reported for FY12 for the digital segment is also on account of Shine. Note that Shine has still not been amalgamanted into HT Media Ltd: In last quarters…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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