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Updated: Garmin Launches Navigation Devices In India; Opens Office In New Delhi

Updated below with a clarification

Garmin Corporation, a unit of Garmin Ltd., the satellite navigation company, has launched the nüvi 40LM and 50LM devices in the market. The devices will be priced at Rs 8,450 and Rs 9,990 for nüvi 40LM and 50LM respectively. Garmin has also announced its new office in Jasola, New Delhi.

The devices will come with free maps of Singapore and Malaysia which Garmin claims are two of the most visited places by Indian vacationers. They will have voice based navigation in Hindi and Indian English, and will use NAVTEQ maps.

Hardware Specifications and features

The nüvi 40LM comes with a 4.3-inch screen display and nüvi 50LM has a 5-inch screen display. The devices come with free lifetime maps thus taking away the recurring cost. They also come with features like “Garmin nüMaps lifetime” which will help users download the most up-to-date map information on streets, highways and points of interest as soon as new content is available on the Garmin GPS device.

Both the devices come with features like Junction View – which, according to the company, helps drivers avoid last minute maneuvers, Lane Info – guiding to the proper lane for navigation, Highway Mode – telling users approaching exits on highways,Text-to-speech – speaking street names in Indian English, Voice Guidance – available both in Hindi and English, and House Search – for easier search and Go To Office/ Go Home with a simple click.

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Garmin, founded in 1989, entered India about 15 years ago and the company claims to have sold 100 million navigation devices worldwide. Garmin is growing its presence geographically in emerging markets like China, India, and South America.

Competitors: Closer to home, MapMyIndia also provides a bunch of navigation devices under the name, Navigator. TomTom had also announced the launch of its “Via Series” Navigation devices in India pricing them as indicated below in the corrigendum.

Corrigendum: A PR agency representing TomTom informs us that: “TomTom launched in India in 2011. It sells 3 portable navigation devices under the its VIA Series in India.
The VIA 100 (An entry stage product) is priced at INR 9,999
The VIA 120 (A mid range product) is priced at INR 12,999
The VIA 125 (A high end product) is priced at INR 15,999
Hence, apart from the VIA 125, its other two products are below INR 15,000.”

(Update: the post has been corrected with details of TomTom’s devices)

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