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eBay India Junks Group Buying For Deals

It looks like eBay India has junked its ‘social shopping‘ or group buying-daily deals section, and has instead opted to offer users a dedicated page that aggregates deals across various products on its site.

New eBay Deals page: As Techdows notes, the eBay.in Deals page, lists deals across categories such as Mobiles, Cameras, Laptops, LCDs, Memory, Tablets, Perfumes, Watches and Toys. eBay has also placed a link to the page on its home page. The eBay Deals page allows users to browse and search through product listings and filter attributes like brands, price range, type and other product related ones. eBay mentions that the deals are refreshed every week to include new launches and hot hits, and all that all the deals featured on the page offer free shipping and most support major payment modes including Debit Card, Credit Cards and flexible options such as EMI, and Cash on Delivery, through eBay’s PaisaPay platform.

Help users discover deals: We feel that the deals page is a good idea, since it would aid the discovery of deals and discounts, on eBay, which is a a multi-seller marketplace. Finding deals on eBay involved more effort on the part of the user compared to other e-commerce sites, which already offer dedicated ‘deals’ or ‘sale’ pages.

Too Many Deals Pages within eBay? What’s strange and confusing however, is that eBay has more than one pages that aggregates deals. There is a ‘Deals of the week‘ section, which highlights deals for the current week but mainly focuses on gadgets. Then there’s a page called ‘Dot Style‘, aggregating deals on apparel, shoes and accessories. FoneZone and CameraZone, feature deals on mobile phones and cameras. So there are unnecessary overlaps confusing the user instead of helping him. We feel that eBay should merge all these pages into a single section.

eBay’s Other efforts: eBay India has been upping its efforts to survive among the multi-category, multi-brand mainstream e-commerce players, and to make the site more attractive and easy to use for first time online shoppers. In March 2012, it had tied up with popular offline brands and retailers to bring them onboard and become a facilitator for their online sales. The company had hoped to triple its sales figures in the lifestyle space and had signed up offline merchants like Fabindia, Bata, Catwalk and Hidesign for this purpose. It had then claimed that it currently has four million monthly unique visitors and that it sells six products every minute, although it had refused to share the exact transaction numbers.

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