DigiVive, a B2B mobile value added services company which offers mobile TV and video on demand services, has launched MTS Video Bites, offering Video on Demand (VoD) services via an Android app to MTS mobile subscribers. The application provides subscribers, access to VOD content that includes reality shows like BIG BOSS, Devotional Content, Movies, Original B R Chopra Mahabharata & more, in capsule format. MTS customers can also watch the last seven episodes from tv channels including LIFE OK, STAR PLUS, CHANNEL V, among others. Note that this is not a mobile tv service and MTS already has a tie-up with Apalya for TV streaming for its data card and EVDO mobile users. The service is available to MTS customers as a pre-embedded app on all Android handsets sold via MTS. However, MTS Android users who bought the device before the launch of the app, can also download it by sending SMS to 52526. What's interesting is that charges per clip are Rs 3, Rs 5, and Rs 7 depending on the content. For example, a 30 minute clip of Mahabharata would cost users Rs 3 but a 30 minute clip of shows like Splitsvilla would cost user Rs 5/7. The validity for each clip is 24 hours. Previously, DigiVive has worked with state-owned telecom operator MTNL to bring Mobile TV to their subscribers. Early this year, DigiVive launched an operator agnostic mobile TV app, nexGTv, which allows users to watch live television channels and video on demand on their mobile phones over 2G,…
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