wordpress blog stats
Connect with us

Hi, what are you looking for?

DigiVive Launches Video Bites – An Android VoD App For MTS Users

DigiVive, a B2B mobile value added services company which offers mobile TV and video on demand services, has launched MTS Video Bites, offering Video on Demand (VoD) services via an Android app to MTS mobile subscribers.

The application provides subscribers, access to VOD content that includes reality shows like BIG BOSS, Devotional Content, Movies, Original B R Chopra Mahabharata & more, in capsule format.  MTS customers can also watch the last seven episodes from tv channels including LIFE OK, STAR PLUS, CHANNEL V, among others. Note that this is not a mobile tv service and MTS already has a tie-up with Apalya for TV streaming for its data card and EVDO mobile users.

The service is available to MTS customers as a pre-embedded app on all Android handsets sold via MTS. However,  MTS Android users who bought the device before the launch of the app, can also download it by sending SMS to 52526. What’s interesting is that charges per clip are Rs 3, Rs 5, and Rs 7 depending on the content. For example, a 30 minute clip of Mahabharata would cost users Rs 3 but a 30 minute clip of shows like Splitsvilla would cost user Rs 5/7. The validity for each clip is 24 hours.

Previously, DigiVive has worked with state-owned telecom operator MTNL to bring Mobile TV to their subscribers. Early this year, DigiVive launched an operator agnostic mobile TV app, nexGTv, which allows users to watch live television channels and video on demand on their mobile phones over 2G, 3G and Wifi networks.

Anupam adds: While DigiVive will benefit in terms of discovery, since the app will be pre-embedded, the per-clip pricing is a bit tricky in our opinion. ‘Eat all you can’ plans might cost more but give an impression of bundling unlimited supply of content. We do agree that mobile content should be formatted for mobile use and due to bandwidth and battery life, streaming doesn’t always make sense. We also don’t know if MTS would charge for data use when subscribers use an app. Also, the 24 hour expiration doesn’t make sense in the age of YouTube. In our opinion, DigiVive should offer unlimited clips for a fixed subscription price if it wants to push usage.

Other Video Services

Advertisement. Scroll to continue reading.

With larger mobile screens in the market, TV on the go is becoming popular. There are live TV services like MunduTV by Geodesic, Ditto Tv by Zee New Media, available on mobile platforms. However, these applications need to be installed separately by the mobile users, wherein, lies DigiVive’s advantage as their app will be pre-installed on all Android handsets sold by MTS.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ