FMCG company, Dabur India Ltd, plans to extend its personal-care products focused retail chain, ‘NewU’ , to the online space, reports The Economic Times.New U is a chain of beauty and lifestyle retail stores operated by H&B Stores Ltd, which is a wholly-owned subsidiary of Dabur India Ltd. At the time of writing this post, Dabur has already set-up the NewU website at newu.in and mentions that a ‘buy online’ feature will be introduced soon. The company sells products including cosmetics, skin care, fragrances, men’s grooming, herbal care, beauty products and accessories, gifts, confectionery and toiletries, across brands such as L’Oreal, Lakme, Maybelline, Revlon, Chambor, Pond’s, Gillette, Nivea, Vaseline among others, through the stores.

Although the details on the e-portal are scarce, H&B Stores Chief Operating Officer, Parikshit Sharma, said that the company will launch the portal in June, this year. Last year Dabur had launched an e-portal for its in-house beauty products range – Dabur Uveda  for its Ayurvedic range of offerings.

Dabur India Ltd recently reported that its consolidated sales increased by 22% to Rs. 13,636 mn in Q4FY12. The company claims to market its products in over 60 countries and has more than 5000 distributors and over 3.4 million retail outlets in India.

Competition

While Dabur competes with multi-product retail chains, medical stores and mom and pop shops, in the offline space. It will also have to compete with mainstream e-commerce portals like Flipkart, which had recently expanded its product catalogue. FirstCry.com, the e-commerce venture focusing on babycare and kids product had also launched GoodLife.com, a venture focusing on personal care products across categories such as makeup, fragrances, skincare, bath & body, hair care, men’s range, natural & organic and health & nutrition. There are other established e-commerce sites that offer personal care products, so it won’t be easy for Dabur, although brand recall might help it to gain the user’s trust, specially from first time internet shoppers.