TV guide company, What’s-On-India, which had launched TV Street Maps (TSM), a television channel distribution & connectivity monitoring vertical in January, now claims to cover 1000 head-ends across 450 towns, and says that it aims to expand its reach, nation-wide.

The service offers day-to-day TV channel monitoring for availability, frequency & changes by head-ends & towns, mapping of DTH, Analogue Cable and Digital Cable, and details related to vicinity connectivity, audio & video quality monitoring, language feed check, among others. The company collects data from select homes across vicinities through special equipment.

The service offers weekly reports, and SMS & email alerts to networks and other stake holders who want to keep a tab on the distribution of their channels. However, the company does not offer an online map for the service. It’s a premium service, and is not offered free of charge.

Launched in January 2012 with 700+ analogue and digital head-ends across 300 towns and cities, TSM’s clients include One-Alliance, MSM Network, UTV Network, Viacom-18 among others. What’s On India also intends to include integration of their TV Street Maps with their already existing EPG system.

Given that the TV distribution system is undergoing a change in India with the government enforcing the digitalization regime, the company company aims to reach its benchmark scale of 3000 head-ends across 2000 towns by the end of the year.

A company founded and promoted by Atul Phadnis, backed by investors including Nexus Venture Partners, Sequoia Capital and Wealth First, What’s On India is an EPG platform which also runs a dedicated channel, in addition to an online guide, web apps and Symbian apps.