Ad network Tyroo and Anurag Gupta, the Managing Director of affiliate ad network DGM India have together bought DGM India for a total consideration of Rs 3.35 crore from Asia Digital Holdings. This acquisition comes close to the heels of affiliate marketing competitor Online Media Group launching its India operations. Gupta will continue to be Managing Director of DGM, while Siddharth Puri will continue to head Tyroo's affiliate marketing business Tyroo Direct. This means that Tyroo will have two competing affiliate marketing businesses. Tall claims and hyperbole from Tyroo accompany this announcement - the company claims to be the largest digital media network in India following this acquisition, and says that it "is on its way to becoming India’s largest digital media company, after Google India, by next year." Cough. Cough. DGM India Financials According to ADH's filings, during the…
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