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TripAdvisor Expands Business Listings To Indian Hotel Properties

Online travel reviews and recommendation site TripAdvisor.in has now officially extended its Business Listings feature to Indian restaurants and property owners, enabling hoteliers to get International exposure across all TripAdvisor-branded sites and encourage more direct bookings.

Features: TripAdvisor’s Business Listings allows hoteliers to add direct contact information like website links, email addresses and phone numbers on their hotel listing page on the portal. The service will also allow hoteliers to add special offers (if any) on these pages.

Pilot program: TripAdvisor informs that it had previously conducted a free trial of Business Listings on its India portal and had met with success. Julio Bruno, Global Vice President of Sales, TripAdvisor said that they had been contacting several hoteliers since April 2011 and more than 90% of the hoteliers had participated in this initiative. He claimed that over 800,000 leads (clicks and email contact) had been generated for Indian hoteliers from domestic traffic alone, through this pilot over the past ten months. He added that the portal now features business listings for hotels from 28 Indian states and seven union territories.

Pricing? TripAdvisor India didn’t reveal any specific details about the pricing of this service, although its FAQ page suggests that the prices are fixed based on the number of rooms and location of the property, starting at $40 a month. TripAdvisor offers this services on a monthly or an annual basis. As an aside, Bruno also noted that hoteliers across India have submitted over 40,000 photographs of their properties on TripAdvisor over the last year.

Besides this, the company informed that it will also conduct a series of tutorials and educational events, allowing Indian hoteliers to receive training on how to develop and maximize their online presence through TripAdvisor’s marketing resources and tools. The company claims that more than 30,000 properties in the Asia Pacific region (APAC) have registered on the portal and they hope to have a similar success in the Indian market.

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In April 2011, Expedia announced its intentions to spin-off TripAdvisor, as a public company. Couple of months later, TripAdvisor reached 50 million reviews and opinions. In December 2011, TripAdvisor spun off from Expedia as a public company and debuted on the NASDAQ. It posted (PDF) a fourth quarter revenue of $137.8 million and a full year 2011 revenue of $637.1 million, for the fourth quarter and the year ended December 31, 2011.

During Mobile World Congress in February 2012, the company had announced that its mobile apps had surpassed 15 million total downloads across all platforms, languages and devices with an average of 25 times per minute in January 2012. It had also released a new HTML5 cross-platform tablet app and released an update to its Android app, allowing users to check the nearest hotels, attractions and restaurants to their current location.

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