Sony Music India, has decided to move its video content operations to the cloud using digital content services provider Prime Focus Technologies' CLEAR platform. The company will move a large set of content including music videos, documentaries, promos, full length movies and its artwork library to the platform. Following the move, Sony Music India will be able to supply, prepare and deliver content through the cloud, in addition to being able to archive it. Sony hopes to cut content distribution costs, and increase revenue streams for content as the cloud platform supports digital delivery to multiple platforms, customizing content for different formats and cataloging through metadata. So it will be able to offer content on different video sharing sites and apps, and monetization will be easier as Sony will be able to offer more targeted advertising for specific platforms, since marketers will know viewing habits and audience profiles. This development…
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