wordpress blog stats
Connect with us

Hi, what are you looking for?

Sony Music India Moves Video Content To The Cloud

Sony Music India, has decided to move its video content operations to the cloud using digital content services provider Prime Focus TechnologiesCLEAR platform. The company will move a large set of content including music videos, documentaries, promos, full length movies and its artwork library to the platform. Following the move, Sony Music India will be able to supply, prepare and deliver content through the cloud, in addition to being able to archive it. Sony hopes to cut content distribution costs, and increase revenue streams for content as the cloud platform supports digital delivery to multiple platforms, customizing content for different formats and cataloging through metadata. So it will be able to offer content on different video sharing sites and apps, and monetization will be easier as Sony will be able to offer more targeted advertising for specific platforms, since marketers will know viewing habits and audience profiles.

This development however is not the first of its kind for the music industry in India. Digital content platform Mime360 is already distributing music in a similar fashion by partnering with Saregama and Universal Music to host audio content and with Mukta Arts for distributing videos. A similar move was made by Star India, last year, when it shifted its entire software operations to the cloud using PFT’s CLEAR platform.

Other players in the entertainment sector working on the cloud and making use of CLEAR- a subscription based service, includes Associated Press, Eros International, Viacom 18, Sony MSM, BCCI, Indian Premiere League, Hindustan Unilever Limited, A & E TV Network, Vijay TV, Netflix, Schawk! and WPP, that encompasses everything from broadcast, film, sport, advertising and brand sectors within the entertainment industry.

You May Also Like

News

The Delhi High Court on Monday refused to stop Amazon from pushing regulators to stop the sale of the Future Group’s businesses to Reliance...

News

Pine Labs has raised around $100 million in fresh funds from Lone Pine Capital, a hedge fund based in the United States, at a...

News

Restaurant aggregator and food delivery company Zomato has raised US$660 million (over ₹4,850 crore), taking its valuation to ₹3.9 billion. CEO Deepinder Goyal tweeted...

Uncategorized

Minister of Road Transport and Highways Nitin Gadkari said on December 17 that GPS-based tolling will replace toll plazas in two years, The Hindu...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ