Samsung Electronics has partnered with OpenX Technologies, Inc, a digital advertising technology solution provider, to launch a new private mobile ad exchange called 'Samsung AdHub Market'. Expected to launch in the second half of 2012, Samsung AdHub market will be specifically targeted to advertisers who wish to advertise on Samsung's smartphones and tablets worldwide and will be powered by OpenX. This exchange will enable potential advertisers to purchase mobile-specific inventory directly from Samsung Electronics and third party mobile developers worldwide within a closed marketplace environment. It will also provide Real-Time Bidding (RTB) capabilities and offer more control to developers by enabling developer to approve all demand sources, so as to maintain the high quality of ads. That being said, Samsung didn't reveal any specific details about the pricing of this service. In January 2012, Samsung had formally launched its advertising platform, Samsung AdHub for…
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