wordpress blog stats
Connect with us

Hi, what are you looking for?

Publicis Group Acquires Digital Marketing Agency, Indigo Consulting

Communication group Publicis Groupe has acquired the Mumbai-based digital marketing and web development agency Indigo consulting. While the financial details of the acquisition weren't revealed, Publicis Groupe stated that Indigo Consulting will retain its name and operate as a separate unit within the Leo Burnett Group in India. Vikas Tandon, founder of Indigo consulting will remain as the unit's Managing Director and report into Arvind Sharma, Chairman of India Subcontinent, Leo Burnett. Publicis Groupe added that it intends to double its size in India by 2015. Launched in 2000, Indigo Consulting provides services like website design and development, search engine optimization, usability research and testing, and marketing online, on mobiles and in social media. It has developed websites, software solutions and digital marketing programs for various clients across the world including Asian Paints, HDFC Bank, HSBC (India, Asia-Pacific and Middle East), Loop Mobile, Tata AIG Insurance and South Australia Tourism. It currently employs 160 people across its Mumbai headquarters and its Delhi office. Publicis Groupe claims to be the third largest communications group in the world, and employs 54,000 professionals with presence in 104 countries. Its major networks include Leo Burnett, MSLGROUP, PHCG (Publicis Healthcare Communications Group), Publicis Worldwide, Rosetta and Saatchi & Saatchi. Publicis Groupe also has a media and digital accelerator called VivaKi which includes Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimedia. In October 2010, Publicis Groupe had signed an agreement to acquire a majority stake in PR firm 20:20 Media, and social media consulting company 2020Social. Although both the acquired entities later become part of MS&L Group,…

Please subscribe/login to read the full story.
Written By

Free Reads

News

Experts debate the efficacy of ex-ante regulation in India's fast-evolving digital market. Is preemptive control the answer?

News

Lacking plans about the use and regulation of artificial intelligence, use of drones, health stack, cybersecurity and Smart Cities, the manifesto does not have...

News

WhatsApp’s new policy lowers the age limit to 13, facing fierce criticism from child protection groups in Europe.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ