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Nokia Ties Up With Oxigen To Offer Nokia Music Unlimited Renewals

Nokia India seems to have tied up with payment solution provider Oxigen to allow users to renew their Nokia music subscription. According to a tweet from the official Nokia India account, users can now purchase music vouchers from Oxigen either through retail stores or online.

This tie-up seems to be in line with its previous announcement during the launch of Nokia Music Unlimited for Series 40 phones, where Jasmeet Gandhi, Head – Devices OPM & Services Marketing, had told MediaNama that the company will be offering renewals for the subscription for 3, 6 and 12 months, with a 1-click-activation. Although, at the time of writing this article, Oxicash offered renewals for the subscription for only one month, priced at Rs 113.

Payment Modes and Activation: Users can pay the required amount either through Oxigen’s Oxicash eWallet, Oxigen cash card or through net banking, debit/credit cards, mobile payment (IMPS) and provide their phone number to obtain a 16 digit PIN number. Users can then head over to the Nokia Music/Ovi Music app on their Symbian phones, select ‘Redeem Voucher’, enter their Nokia account credentials, type in the 16 digit PIN and click on ‘Redeem’ to extend their music subscription.

In July 2009, Nokia had introduced its Nokia Music Store in India and offered songs across various genres like Bollywood, Regional, Devotional, Ghazal/Sufi, Indian Classical, and Indipop from Indian labels/producers like Yash Raj Films, Universal Music, Saregama, Sony BMG, T-Series, BigMusic and regional labels like Ramaa Communication, Gitaa Cassettes and Catrack Entertainment. Almost an year later, it introduced Ovi Music Unlimited service, which allowed users to download DRM locked songs for one entire year with a purchase of select new Nokia devices and keep the music even after the completion of one year. However, at that time, there was no way to extend the subscription without purchasing a new Nokia phone.

Nokia however discontinued the service in 27 countries in January 2011, citing lack of traction and announced that it will continue to offer 12-month subscriptions only in China, India and Indonesia and 6 month subscriptions in Brazil, Turkey and South Africa. In November 2011, Nokia had introduced Nokia Music Unlimited for Series 40 Phones and the service went DRM-free a month later. The company is expected to launch Nokia Music for its Lumia range of Windows Phone in the first half of 2012.

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