wordpress blog stats
Connect with us

Hi, what are you looking for?

Nimbuzz To Offer Location Based Advertising On Mobile App

Mobile instant messaging and VoIP company Nimbuzz has now started offering location based advertising on mobile phones in India through its application.

According to Nimbuzz, the app makes use of GPS on the device, to locate the user and based on that location, the user gets advertisements in his Nimbuzz profile.  The company claims that advertisements on the users’ Nimbuzz profile are going to be  relevant to their surroundings and lifestyle. If GPS data is not available, Nimbuzz will collect location information from the cell ID data of  mobile network. However, it clarified that location sharing is an opt-in process for the users.

On use of personal data: Nimbuzz collects personal data including contact details (name, address, telephone, mobile, email address etc.) and profile data (age, sex, pastimes, etc.) while registering for a Nimbuzz profile and it intends to use the same information for targeted advertising. According to Nimbuzz, advertisers would benefit since Nimbuzz would offer a much focused target audience and claims to provide a better ROI as advertisers have to pay only on the basis of the number of ads clicked by the user, and since the ads are targeted on the basis of  relevance to the user, their chances of getting clicked are on the higher side.

Nimbuzz’ IM application is available across all major platforms such as Symbian, iPhone, iPod touch, Android, BlackBerry, J2ME, as well as on Windows and Mac desktop computers and enables users to enjoy free chatting, mobile calls, video calls, video-chatting, instant messaging, and social networking using the Internet capabilities of their mobile device.

Ad: Our advertising coverage is brought to you by Indiatimes

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

News

By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ