Bangalore based,, an agrregator and online shopping retailer with a  focus on fashion and casual lifestyle products, has appointed Ganesh Subramanian as the company’s new Chief Mechandising Officer.

Subramanian will be responsible for all product selections at Myntra. Myntra, currently offers more than 240 brands ranging from top fashion and lifestyle brands in India, such as Nike, Reebok, Puma, Adidas, Asics, Lee, Lotto, Decathlon, FIFA, John Miller, Indigo Nation, among others, under its roof. Myntra also offers personalization of gifts including t-shirts, mugs, caps, and more in its Business to Business (B2B) segment. Update: Myntra no longer offers personalisation.

Prior to, Ganesh Subramanian was Vice President, at Softlines, the Fashion, Footwear and Accessories business of the Bharti – Walmart joint venture. He has earlier played a key role in Reliance Trends, serving as the company’s Asst. Vice President – Apparel, and was also instrumental in the launch of premium brand, Tommy Hilfiger (an Arvind Brands joint venture) in India during his tenure as their Head of Operations.

Myntra, which was started by IIT alumni Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena in February 2007 has been funded by top tier Venture Capital funds such as IndoUS, IDG & Accel Partners.