The Motion Picture Association (India) wants the 36 hour time period of content removal under Section 79 of the IT Act, to be reduced, so that content could be taken down as soon as illegal copies are reported. It's working with CERT to address the issue. Speaking at a FICCI event on National IP Policy, Uday Singh, Managing Director of Motion Picture Association, India, said that the association wants to work to fight piracy at the legislative level, as well as at the enforcement and outreach level. He informed that India was one of the top 5 markets for film piracy and it takes just 3.15 days on an avergae, for a newly released film to be available on the internet. John Doe Orders are a preventive measure: Singh also commended the Indian Music Industry on getting a blanket order against sites offering illegal music downloads/streaming. He said that implementing John Doe orders has been difficult because they're taken for specific titles. When we asked about intermediary liability and the impact of these orders on legitimate use, he termed the situation as a 'throw the baby out with the bath water' one, but affirmed that ISPs have the means to deploy efficient filtering through embedded content filters, and the cost incurred was nothing compared to the production and man power costs involved in making movies, and that John Doe orders are more or less a preventive measure. He said that servers in India were low hanging fruit but it becomes difficult to trace cross…
