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Micromax Launches Low-Cost Tablet Targeting Education Segment

Micromax has launched Funbook, a tablet which runs the latest iteration of Google’s Android operating system, Ice Cream Sandwich, and has priced it at Rs 6,499, reports BGR India. The tablet is targeted towards students and includes study material  for students from Std 1 to graduation level. Micromax has provided an E-Reading app which offers content from publishers like Pearson and Universal Tutors with content for over 500 courses including preparatory material for medical, Engineering and MBA exams. The company claims that the tablet has been manufactured in India.

Hardware Specifications and Features
The tablet comes with a 7-inch capacitive display and sports a 1.2ghz Cortex A8 processor with Dual Mali 2D/3D Graphics processor.. It runs on Google’s Android operating system-Ice Cream Sandwich which is the latest version of Android from Google. It also comes with 4GB built-in memory which is expandable up to 32GB via a MicroSD card and 512MB of RAM. It also features a 0.3 Megapixel front facing camera for video calls.

It comes with rather dismissable battery of 2800 mAh that can offer up to 5 hours of browsing time. Comparatively, Indian Government’s Aakash Tablet comes with 3,300 mAh Battery.

Connectivity

The tablet does not support 3G out of the box, that is, it does not include support for a SIM card but customers can avail 3G connectivity through a USB 3G dongle, which is being bundled with the device. The device also includes support for WiFi,USB 2.0, and HDMI out.

Apps & Entertainment

Apart from study material the tablet also comes with entertainment apps and multimedia content with a collection 6000 songs, 4000 videos and M clips that is powered by Bollwood Hungama and Big Flix app to watch movies. It also includes facility to watch live TV with the Zenga TV app. It also comes with support for HD playback (MPEG2/4, AVI, WMV, MOV)

Competition

While a lot of manufacturers are jumping into the lucrative tablet market, there’s little left for them to differentiate their product which is why almost everyone seems to target the India’s huge student market. Micromax’s competitors — HCL’s My Edu Tablets, Aakash Tablet by Indian Government, and Wishtel which target the same audience has tied up with various educational institutions. Information on any such tie ups by Micromax was not available.

Micromax has hit the sweet spot with its price tag of Rs 6,499. Now only if they market it well to educational institutions or ink strategic tie-ups with them, the tablet could probably do better than Aakash tablet which has hit numerous hurdles since inception.

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