So the walletization of digital payments in India is underway: MakeMyTrip is has just announced the launch of a Zero Cancellation charge policy, which allows customers reimbursement of fares, with cancellation charges retained with MakeMyTrip as an e-gift voucher. This appears to be the launch of an online wallet system, thereby ensuring loyalty, and offer the potential for incremental revenues in case the coupon is not used: the customer who cancels will have to use MakeMyTrip to buy the next ticket, and the coupon is valid only for six months. In a sense, this is also a marketing tactic, to draw in customers who otherwise use other online travel agents or directly use airline sites for bookings. The coupon is valid on domestic tickets, and cannot be clubbed with any other promotional offer on MakeMyTrip.com. Also note that if a ticket bought using a coupon is cancelled, then no refunds are made, and the customer will have to pay a higher fee in case the booking is rescheduled. Calculation of Cancellation Charges We're not quite sure of how MakeMyTrip calculates the cancellation charges. We're written to MakeMyTrip CEO Deep Kalra for more, but the table below (from data published by MakeMyTrip) gives you an idea of how much is reimbursed. We've calculated the percentage amounts. Here's what other OTAs and airline sites charge for cancellation: - Cleartrip: Apart from the cancellation charges levied by the airline (which varies from airline to airline), Cleartrip charges a cancellation fee of Rs 300…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...