Footwear brand Liberty Group has launched an online store, Liberty Shoes Online, offering its range of footwear and accessories for men, women, kids, school and sports. This is apart from the company's presence on various e-commerce sites like Myntra.com, and Bestylish.com. The company intends to initially ship an average of 1500 orders per month and hopes to grow by 100 per cent year on year for the first three years. It also claims to have received good traction from buyers since the website's soft launch in 2011. Features The site is quite minimalistic at present. The homepage features all the prominent footwear sub-brands from the company including Coolers, Senorita, Force10, Prefect, Gliders, Footfun and many more. The company claims to offer the same collection on its online store as in any of their authorized stores across the country. There are dedicated sections for men, women and kids, accessible through a navigation bar on the top along with a keyword search box on the top right corner of the portal. Through the navigation bar, users can choose footwear based on the occasion i.e. formal, casual, fashion, comfort, sports and sporty casual; sub-brands and special collections like Hrithik Signature, Healing science and Flexotech for men, Senorita and ankle boots for women and Dino collection for kids. Upon clicking on any of the preferred section, users can browse through footwear in that specific sub-brand and filter the results based on color, size and price. They can also sort the listings by position, name, price, size and brand or view…
