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Liberty Group Launches Online Footwear Store

Footwear brand Liberty Group has launched an online store, Liberty Shoes Online, offering its range of footwear and accessories for men, women, kids, school and sports. This is apart from the company’s presence on various e-commerce sites like Myntra.com, and Bestylish.com. The company intends to initially ship an average of 1500 orders per month and hopes to grow by 100 per cent year on year for the first three years. It also claims to have received good traction from buyers since the website’s soft launch in 2011.


The site is quite minimalistic at present. The homepage features all the prominent footwear sub-brands from the company including Coolers, Senorita, Force10, Prefect, Gliders, Footfun and many more. The company claims to offer the same collection on its online store as in any of their authorized stores across the country.

There are dedicated sections for men, women and kids, accessible through a navigation bar on the top along with a keyword search box on the top right corner of the portal. Through the navigation bar, users can choose footwear based on the occasion i.e. formal, casual, fashion, comfort, sports and sporty casual; sub-brands and special collections like Hrithik Signature, Healing science and Flexotech for men, Senorita and ankle boots for women and Dino collection for kids.

Upon clicking on any of the preferred section, users can browse through footwear in that specific sub-brand and filter the results based on color, size and price. They can also sort the listings by position, name, price, size and brand or view the listings in a grid or a list format.

In product pages, the site allows users to zoom into the picture to get a closer look at the footwear and provides a footwear comparison engine to compare two different footwears based on the size, manufacturer and type of shoe upper among others. The site also provides a size conversion chart for men, women, teenagers and children. Users can choose their preferred color among various color options offered, their shoe size and purchase the footwear.

Delivery and Shipping

As of now, the payment modes include credit cards, debit cards, net banking and cash on delivery. Liberty claims to deliver to select cities in India with deliveries in 7-10 days. The company charges Rs 100/unit as shipping fee for purchases less than Rs. 1000 and free shipping for purchases above Rs 1000.

Competition: Earlier this month, Snapdeal had bought Esportsbuy, an online retailer of sports and fitness equipment, apparel, footwear and accessories. Apart from this, there are multi-brand e-commerce ventures like Myntra.com, Bestylish, Fopping.com and Fetise.com which offer footwear on their respective portals.

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