Vserv.mobi, a mobile ad network that offers mobile In-App and WAP advertising, has appointed Vikas Gulati as its Vice President – Business Development for the South East Asia region. Vikas Gulati will be responsible for driving the company’s growth in this region.
Gulati has a total experience of 14 years and prior to this appointment, he was the Vice President – Marketing and Business Development, Asia at Sprice.com, which was acquired by Travelport in May 2010. He was responsible for growing Sprice’s revenues in the Asia Pacific region through various business development, partnerships and marketing programs. His other stints include Business Director, AOR Business Director and Executive Business Director at ZenithOptimedia and a Strategic and Senior Planner at Carat India.
In January 2012, Vserv.mobi had expanded its international presence by opening a Singapore office to cater to the South East Asia region. The company had previously opened an office in London, UK to cater to the International market and had plans to open regional offices in Middle-East & Africa and Latin American regions in the next few quarters. Dippak Khurana, Co-founder of VServ had informed MediaNama that close to 45% of the company’s revenue comes from the International market and it intends to target emerging markets where Vserv.mobi has a large chunk of customers, including developers, advertisers and publishers.
Prior to this appointment, she was working as the Senior Brand Services Director at Peepul Consulting. Before that, she served as Marketing Manager, South Asia for BBC World News & BBC.com where she was responsible for developing marketing strategies for both BBC World News & BBC.com and as Marketing Manager – Global News Division, in London where she was responsible for developing and implementing integrated brand and content marketing strategy for international brand campaigns of the Global News Division properties including BBC World News, BBC World Service, BBC.com and BBC News apps for iPhone and iPad.
She’s also had stints at Kelloggs India Pvt Ltd, L’Oréal Professionnel and Lowe Lintas and has a total experience of more than 10 years in brand management and communications development.