GetIt Infoservices, a Delhi based classifieds business, is offering Small and Medium Enterprises (SME) web building tools for establishing an online presence across web, mobile and social media channels. For this, it has partnered with an Israel based website building solution provider WebsPlanet. This is similar to what its competitor JustDial had done in August 2011, partnering with BigRock to offer a website tools suite to SME’s. Note that we couldn’t find a mention of these services on either Getit.in or its company website GetitGroup.in.
Offerings: On offer for SME’s are WebsPlanet’s Eclipse platform that includes solutions like a DIY (Do-It-Yourself) site builder for building websites, mobile sites and Facebook pages; a DIFM (Do-It-For-Me) service which allows companies to deploy fulfillment personnel to do that; and an automatic mass website creation tool ASC (Automatic Site Creation). In addition, the platform, according to GetIt, will help SME’s with lead generation, customer feedback, email and mobile marketing, social media interaction, among other services. This, we assume, would be through its classifieds platform.
The company has not shared any information on the pricing of these tools nor there are any such information on WebsPlanet website; we think Getit would probably look to price these tools low, in order to get as many SME’s on board and monetize through listing or lead generation. JustDial’s partnership with BigRock included a premium .com domain name, 15 page website Builder tool, 500 business email accounts and hosting services for Rs 499.
Last month, Facebook had partnered with Federation of Indian Chambers of Commerce & Industry (FICCI) to extend its global Small and Medium Business (SMB) Boost programme to India, offering Indian SMEs educational resources, tutorials and free advertising on their platform.
Prior to that, Google had partnered with HostGator to launch a similar initiative called India Get Your Business Online which offered free websites, domain & hosting services to small medium businesses in India. Under this initiative, Google offered a .in domain name free for 1 year and HostGator offered free support in creating, hosting and managing the website for a period of one year. The company had announced that it intended to enable 500,000 small medium businesses in India get online in next three years through the program.