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Croma Retail Launches Online Store; Our Take

Infiniti Retail Ltd, the wholly owned subsidiary of Tata Sons, which runs the multi-brand electronics store chain Croma, has launched an online version of its property at cromaretail.com. Quite similar to its physical stores, Croma's online store claims to offer more than 6,000 products and 180 brands in eight categories including phones, cameras, computers, entertainment devices, home and kitchen appliances, gaming devices, and electronic accessories. The store is powered by Interface Business Solutions, which has previously built sites for various Tata brands like Tata Docomo, Tata Tele services, Tata Walky, Tata Photon, as well as other brands like Samsung, Maruti, Bajaj and Globus. Our Take Features The site is divided into various sections like 'What's new' which features its latest offerings, 'Hard to Find' which showcases nifty gadgets and 'Recently sold'  which as the name suggests, features the latest additions on the e-commerce portal. The navigation bar has a popup menu, which allows users to hover over any product category like phones, cameras and computers to browse through any sub-category like mobile phones, television, digital cameras, and DVD players or browse through any specific brand of their preference like Apple, Sony, Samsung, LG, Nokia and many more. Interestingly, Croma seems to have integrated its self-branded electronic merchandise along with other merchandise, rather than providing a dedicated section for its self-branded products, although it is listed as one among the brands in the popup menu. Apart from these, there is a keyword-based search box which allows users to search for their favorite product. After…

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