Voice messaging company Bubble Motion has released an Android version of its Bubbly social voice application for Indian users and extended its iOS app globally, after launching it for South-East Asian countries in March 2012.
Launched in Feb 2010, Bubble Motion’s Bubbly Platform is a mobile voice blogging service which lets subscribers record short voice updates called ‘bubbles’ and share it with their friends, family and fans. The service also allows one to follow celebrities, sports stars and other users to get SMS alerts whenever the user uploads a new voice message. In the first week of service, Bubbly had claimed to have registered 150,000 people recording and posting audio messages in India and claims that it has 16 million users at present, with a million new users across Asia in the last month alone.
Features: The service previously required users to dial into a number to record their voice updates but with the launch of native apps for iOS and Android, users can now use these apps to record their voice updates, add text to these voice updates to aid discovery and share them across Twitter and Facebook.
Users can also follow celebrities, sports stars and other popular users to hear their voice updates and keep track of new updates through the Voice feed feature within the app. Other features include the ability to like and comment on these updates and get notifications whenever anyone likes or comments on their posts, or starts following their friends. Bubble Motion claims that it has seen high engagement and social traction in the early app usage, with the majority of users following other users in addition to celebrities, and using the app an average of three times per day.
Pricing: The Bubbly app is available for free download at the Google Play store and the iTunes App Store with a 6-month valid in-app purchase of $2.99 to follow all the premium celebrities. Bubble Motion claims to have hundreds of celebrities on board including the likes of Amitabh Bachchan, Priyanka Chopra, Lara Dutta, and Yuvraj Singh.
In March 2011, Bubble Motion had raised $10 million in a funding round led by SingTel’s VC arm SingTel Innov8, with participation from Singapore’s Infocomm Investments and existing investors Sequoia Capital, Palomar Ventures, and NGC. It had earlier received $6 million in series-C funding from Palomar Ventures, Sequoia Capital and Comcast Interactive Capital, in 2009. The service has already been deployed on several mobile networks in India, including Airtel, Reliance and Vodafone.