wordpress blog stats
Connect with us

Hi, what are you looking for?

, ,

Infibeam Powers eCommerce Portal Airtel Shop; No Airtel Money, Airtel Live?

Telecom operator Bharti Airtel, has launched an eCommerce site called as Airtel Shop that offers products and services on mobile handsets, digital TV, and broadband connections. The shop has been powered by ecommerce company Infibeam.

Airtel appears to be using the site primarily for bundling handsets and connections: customers can avail up to 33% off on mobile devices with exclusive Airtel plans, Rs 500 cashback on new broadband connections, and  Rs 250 cashback on new digitalTV connections. The Airtel shop has a wide range of mobile handsets to offer from Nokia, Samsung, LG, Sony, HTC, and Apple. Though Airtel won’t be selling or delivering handsets themselves, mobile phones will be made available and delivered by NSI Infinium Global Pvt Ltd (which runs Infibeam), and order acceptance and delivery is also subject to stock availability at Infibeam. The cost of mobile handsets across both the portals — Airtel shop and Infibeam is same for most products, however, Airtel Shop offers customers few exclusive deals on data connection along with the handset purchase. Infibeam on the other hand, also offers a 30-day replacement guarantee for all products sold on Airtel’s website with conditions applicable.

Airtel Money Payment Option Not Integrated (Nikhil adds)

Airtel Shop only offers payment via credit card, debit card and net banking. There’s no option for cash on delivery which majority of Internet-friendly Indians prefer, but even more surprisingly, it doesn’t offer payment via Airtel’s own mobile wallet service — Airtel Money. Surely, Airtel should have also tied up with Infibeam for payments using Airtel Money both on its own site, as well as Infibeam.com. Or is it a case of one part of the business (telecom) not quite in synch with another (mobile payments)?

Also, one would have expected Airtel to take a wider approach to its shopping site, and try and expand the mandate of its on-deck site Airtel Live, which retails music, videos, wallpapers, and other VAS, instead of just focusing on handsets. They have the audience and the reach, the opportunity to deploy across platforms (open web, broadband VAS and mobile), and integrating Airtel Money payments. If Airtel had to set up a shop, it should have been a marketplace, instead of just focusing on selling connections and handsets, and perhaps involving multiple vendors. They’ve done that with services, so why not with products? Airtel has been pushing its mobile sevices to the web, but across separate sites – VAS subscription, online recharge.

Someone needs to start thinking bigger.

Advertisement. Scroll to continue reading.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...


By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

You May Also Like


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ