Online lingerie store, Zivame, has raised an undisclosed amount in its Series A funding from IDG Ventures and Indo-US Venture Partners. The company intends to use the funds raised, to increase its product catalog, improve customer experience, scale technology and operations, and create additional consumer touch points. Bangalore-based Zivame is owned and operated by Actoserba Active Retail Pvt Ltd and claims to offer a selection of over 200 lingerie styles including bridal lingerie, plus size lingerie, everyday wear, shapewear, lounge wear, nightwear, and swimwear from domestic and international brands like Jockey, Triumph, Amante, Enamor, Bw!tch, Inaya, Hanes, Hollywood Fashion Secrets, Lovable at a price range between Rs 200 to Rs 3000. Launched in August 2011, The company claims to have recorded 0.25 million visitors in February with 120% month-on-month growth, in 6 months of its operations. It also claims to host around 12000 SKUs (Stock Keeping Unit). Competitors: In January 2012, Neha Dhupia had launched her own online e-commerce venture, HerStyle which offers lingerie, nightwear, accessories and fragrances from domestic and International brands. Apart from that, there are sites like StrapsAndStrings, ShopImagine, OyeGirl, Cilory and Bwitch with similar offerings. eBay, Infibeam and Yebhi also offer a dedicated lingerie section.
- ONDC September Round-Up: AI, grievance redressal, financial services, Google, exports, and more September 30, 2023
- ‘The Liver Doctor’ X account suspended following defamation case by Himalaya Wellness Corporation September 29, 2023
- Bombay HC to Pronounce Judgment on Fact Check Amendment on December 1st, Stay on Notification to Continue Until Then September 29, 2023
- Here’s how web publishers can opt out of Google crawlers scraping website data to train AI models September 29, 2023
- Parliament Standing Committee Calls For A Monitoring Group To Check Technological Readiness For Digital Education Projects September 29, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...
Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...
RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.
Straw man fallacy: IT Ministers’ defence of government exemptions in data protection law misses the point
Both the IT Minister and the IT Minister of State have chosen to avoid the actual concerns raised, and have instead defended against lesser...
The Central Board of Film Certification found power outside the Cinematograph Act and came to be known as the Censor Board. Are OTT self-regulating...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...