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Zee TV Launches Mobile Site & Apps For Dance Reality Show

Zee Entertainment Enterprises has launched a WAP site and a mobile app for its dance focused reality show, Dance India Dance, by partnering with Mobilox Innovations, reports Afaqs. While the WAP/mobile site has been developed in HTML5, according to the company, we were not able to get the exact URL to the site. Ideally, the desktop URL should redirect to the mobile site in a mobile browser, but at the time of writing this post, this was not the case. Also, we could not ascertain if the mobile app was available on all platforms, and could only locate an Android app on the Play Store. We do understand that Zee might communicate the message through the show, to target loyal viewers, but building dedicated mobile products and not facilitating easy discovery would prevent them from getting noticed. Features: According to the company,…

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