Yahoo India has tied-up with the Malayalam language daily, Malayala Manorama to launch a co-branded property at malayalam.yahoo.com. Aimed at Malayalam-speaking audiences across the word, Yahoo has said that this property will offer local, national and global news across various categories like politics, sports, business, governance and entertainment and lifestyle information across education, motoring, health, religion & spirituality, and astrology.
In addition, this property will also feature select content from Manorama Online including features spread across various genres like movies, music, and weekend features.
Other Indic Tie-Ups: This partnership seems to be in line with Yahoo’s earlier announcement of offering content in eight Indian languages. The company already offers a co-branded property in Hindi, Marathi, Tamil, and Bengali, thanks to its tie-ups with Jagran, Lokmat, Dinamalar and Anandabazar Patrika respectively and it has partnered with Webdunia to offer a homepages in Punjabi and Telugu languages, with aggregated content from Webdunia. Yahoo had previously claimed that that its Tamil site had witnessed a growth of 160% in page views in December 2011 and its Marathi site had recorded a growth of 135% in pageviews during Sep-Dec 2011.
Malayala Manorama is a Malayalam daily newspaper owned by the Malayala Manorama Group. The group’s digital properties include a regular news portal Manoramaonline.com, a Gulf news oriented portal Gulfmanorama.com, a classifieds portal Manorama Classifieds which currently offers classifieds across Matrimony, Real Estate, Careers, Automotive, Personals and Yellow Pages and an education portal Manorama Horizon.
Apart from its publishing activities, the group also has a matrimonial site M4Marry.com, targeted towards Malayalees both from India and abroad, a real estate portal Helloaddress.com and an FM Radio station RadioMango which broadcasts in four cities of Kerala – Kochi, Trissur, Kozhikode and Kannur.
The group also publishes a weekly news magazine called The Week, an yearbook called Manorama Yearbook which offers a overview on all notable current affairs developments of the year along with information of noteworthy events, places and people.