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The Lowdown: Twitter Extends Promoted Products To Mobile Apps

With social network usage increasingly shifting to mobile, Facebook and Twitter have both extended their ad programs to mobile apps in a bid to leverage the platform for monetization. Twitter recently extended its Promoted Products to mobile users, bringing promoted Tweets and Promoted Accounts to its Android and iOS apps after testing waters in a limited way. - In an announcement on its blog,  Twitter said that with its most recent app updates, it is now pushing Promoted Accounts to Twitter for iPhone and Twitter for Android apps. It added that in the coming weeks, it will begin introducing Promoted Tweets in the timeline on these mobile apps with a small number of users seeing Promoted Tweets near the top of their timelines from brands they already follow, in the initial phase. - Promoted Tweets will appear in the users' timeline like any other Tweet, and like regular Tweets, they will appear in the timeline just once; and will flow with the rest of the Tweets in the timeline. - As with Promoted Tweets in search, Twitter will only display Promoted Tweets in the timeline when they are relevant. Users can dismiss non relevant Promoted Tweets with a single swipe. - Twitter will also display Promoted Accounts in the list of 'Who to Follow' recommendations within the apps. Promoted Trends and Promoted Tweets in search had already been made available on Twitter for iPhone, Twitter for Android and the mobile web (m.twitter.com), while Promoted Accounts and Promoted Tweets in the timeline were available on mobile web. Our Take…

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