"It's a huge step forward, but it won't count for anything if you don't manage enforcement," Apurv Nagpal, CEO of Saregama, one of India's largest music labels told MediaNama after the Indian Music Industry, a consortium of 142 music companies, of which Saregama is a part, obtained court orders to force 387 Indian ISPs to block access to 104 music sites which are allegedly streaming or allowing downloads of pirated music. Excerpts of our interview with Nagpal: MediaNama: Why did you (the IMI) go through ISPs? Why not get injunctions against the sites themselves? Apurv Nagpal: Taking the sites to court is not humanly feasible: when we went after one site, we got the impression that the owner was in the US, based out of the Bahamas, and it was very difficult to get him to respond. Our person has to pose as an advertiser before the owner came on an email, and we eventually found that it was a young kid in Rajkot, and the entire process took six months. Going after 104 sites - can you imagine the effort, the time and the money spent in chasing this? The better route is to establish comprehensively that each ofthese 104 sites is pirating content, and we're doing that - as a body and not a company - and it's easier to interact with the ISP now. MediaNama: But what will you do about torrents? Apurv Nagpal: If the site is blocked, it is the cleanest way. We'll get there. In…
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