Online music streaming service Saavn has revealed that it has 9.3 million users across its web portal, iOS and Android apps, up by 25% since December 2011 and had witnessed 125,000 new registrations every month. The company claims to have clocked over 2 million hours of streaming content per month with more than 1 million streams-per-day. However, it must be noted that Saavn’s music license covers more than 200 countries, and it targets the Indian audience as well as the South Asian diaspora living overseas.
Country Wise Market Share: India accounts for 58% of Saavn’s usage, followed by United States (10%), United Kingdom (3%), Canada (2%), and Singapore (1%). Rest of the World contributes to the remaining 26% of the usage.
Mobile Apps: Saavn claims to have 2 million mobile users, and the iOS or Android app is downloaded once every 10 seconds, as of January 2012. India accounts to 68% of traffic from the Android app and 27% of traffic from the iOS app. The company is also working on apps for Java (J2ME), Symbian, BlackBerry and Windows Mobile platform.
The company claims that over 380,000 unique radio stations have been created since its launch in July 2011 on the Android platform. The company intends to extend this feature onto iOS in the near future, allowing users to switch between Saavn Music and Saavn Radio. Saavn Radio allows users to listen to music streams based on their mood, favorite song, album, celebrity, and music director.
Open Graph App on Facebook
In December 2011, Saavn launched an open graph app on Facebook, allowing users to share their activity on the Facebook Ticker, News Feed, and Timeline. The company had then claimed that it had increased its monthly active user base, from 35,000 to 785,000 with the daily new users of the Facebook app increasing by 40 times, and content shares increasing by four-fold.
After three months, Saavn has announced that it has gained over 2 million Facebook-connected users with content being published on Facebook every five seconds. Overall, the company has generated over 1 billion Facebook impressions since launch.
Music Piracy: Earlier this week, the Indian Music Industry (IMI), an industry consortium of 142 music companies, had obtained orders from the Calcutta High Court directing all Internet Service Providers (387 ISPs) to block 104 music sites which are allegedly streaming or allowing downloads of pirated music, within 36 hours, with the first order issued against Songs.pk. In conversation with Medianama, Apurv Nagpal, CEO of Saregama had stated that they don’t want these sites to be shut down, bu instead ask them to pay a license fee and flourish as a legitimate business. With the block in place, music streaming sites like Saavn are expected to gain more users.
Competitors: In India, Saavn competes with Indiatimes’ Gaana*, Dhingana, In.com, Rediff Songbuzz and Saregama.com. Google owned YouTube also offers songs through a dedicated Music page.
* Disclosure: Indiatimes, which owns Gaana.com, is an advertiser with MediaNama