wordpress blog stats
Connect with us

Hi, what are you looking for?

PubMatic Launches Enterprise App Marketplace For Publishers

After acquiring the mobile technology firm MobiPrimo last week, Online Ad Network PubMatic has launched PubLink, an enterprise app marketplace for premium publishers. PubLink is essentially a set of open APIs(application programming interfaces) and pre-packaged integrations which will allow publishers to make use of PubMatic’s selling platform as a single platform to access services and their partners in real time, thereby consolidating their third party services and aggregated point solutions into a single platform.

The company claims that PubLink will make it easier for publishers to monetize, measure and control the way they sell media across platforms and formats in an open, agnostic environment, since it can be used to manage multiple needs including guaranteed & non-guaranteed sales, mobile and display sales, sponsorship and programmatic sales.

What Point Solutions are offered? PubLink will offer seven kinds of different point solutions to its publishers – audience data, ad verification and privacy controls, enhanced analytics, malware scanning, self-serve ad serving, mobile content optimization and mobile ad serving and mediation. The company has currently added behavioral ads compliance provider Evidon as one of its partners and stated that it will continue to add more partners in the forthcoming months.

PubMatic added that PubLink is also fully integrated with its management tools suite for premium publishers called PubDirect, which offers a unified ad serving optimization engine to monetize their guaranteed and non-guaranteed inventory in a private marketplace.

Last week, PubMatic had acquired MobiPrimo, a mobile development technology firm which focuses on providing mobile platform integration support to companies like Nokia, Motorola and Microsoft. Before that, Pubmatic had acquired an ad network optimization company ReviNet in May 2011, to get access to 57 US publishers including The Christian Science Monitor, A.H. Belo, Boston Herald, The Sporting News, and others and extend PubMatic’s reach to 400 million users globally. In April 2011, PubMatic had raised $7.5 million Series C funding from existing investors Helion Venture Partners, Draper Fisher Jurvetson and Nexus Venture Partners.

Ad: Our advertising coverage is brought to you by Indiatimes

You May Also Like

News

Digital news publishers will now have to notify the government of their operations, set up self-regulatory organisations and apply a complaints redressal mechanism, as...

News

Airtel on Wednesday announced its own ad platform, Airtel Ads, in a virtual press conference. Terming its new product “powerful brand engagement solution”, the...

News

The Australian government has blinked first. Facebook has negotiated amendments to Australia’s controversial “media bargaining code”, and has agreed to restore news content for...

News

The Delhi High Court on Monday refused to stop Amazon from pushing regulators to stop the sale of the Future Group’s businesses to Reliance...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ