wordpress blog stats
Connect with us

Hi, what are you looking for?

Pubmatic Acquires Mobile Technology Firm MobiPrimo

Online Ad Network PubMatic has acquired MobiPrimo, a Pune based mobile development technology firm which focuses on providing mobile platform integration support to companies like Nokia, Motorola and Microsoft. The transaction amount has not been disclosed.

PubMatic states that this acquisition will allow it to provide native, cross-device support to its premium publishers and also enable the company’s mobile platform to integrate directly with the leading mobile networks, ad servers and demand-side platforms (DSPs). Following the acquisition, MobiPrimo employees will now join Pubmatic’s mobile development team, while the company CEO, Samir Karande has moved on to build another startup focussed on exploring Indian consumer market opportunities, as noted by Startupcentral.

Along with this announcement, Pubmatic also announced that it has now integrated mobile support for its management tools suite PubDirect. Rajeev Goel, company CEO claimed that the platform is now the only one that provides publishers with visibility and control of their mobile and display ad revenue.

In May 2011, Pubmatic had acquired an ad network optimization company ReviNet, to get access to 57 US publishers including The Christian Science Monitor, A.H. Belo, Boston Herald, The Sporting News, and others and extend PubMatic’s reach to 400 million users globally. Before that, PubMatic had raised $7.5 million Series C funding from existing investors Helion Venture Partners, Draper Fisher Jurvetson and Nexus Venture Partners in April 2011. Pubmatic’s sister concern, Komli Media, which recently acquired the South East Asia focused advertising network Admax Network, also operates in India, and owns the audience measurement business Vizisense.

Ad: Our Advertising coverage is brought to you by Indiatimes

Advertisement. Scroll to continue reading.

Related:
– PubMatic Closes $7.5 Million Series C Funding From Existing Investors
– Pubmatic Raises Series B; Separated From Komli Last Year

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Releasing the policy is akin to putting the proverbial 'cart before the horse'.

News

The industry's growth is being weighed down by taxation and legal uncertainty.

News

Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.

News

Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

News

This article addresses the legal and practical ambiguities in understanding the complex crypto ecosystem in India.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ