Internet advertising network, Ozone Media, has announced that it will now offer Facebook ad inventory to its advertisers in India. This is interesting since Komli Media, Ozone’s competitor, is also an official ad partner for Facebook in the region. The press statement from Ozone Media does not indicate any exclusivity, and following our request for a clarification, the company has responded that its offering will be on the same lines as that of Komli Media. This means that both the ad networks will now offer ad inventory for Facebook.
Following the tie-up, Ozone Media will be able to offer ad spots including promotions for Facebook Pages, ads centered around Facebook ‘likes’ and other image and text based ads on Facebook. Through the partnership, Ozone Media will be able to offer inventory across Facebook, while Facebook will get access to Ozone Media’s existing and new clients.
Ozone Media lists clients such as HSBC, SBI, ICICI, Yahoo!, Dell, NDTVjobs, Lenovo, Cleartrip, In.com, Britannia, Huggies, Virgin Mobile, Timesjobs.com, SimplyMarry.com, Zapak, Makemytrip and Citibank, on its website. It also claims to have a large number of network websites that it partners in a revenue sharing model.
On the other hand, Facebook had reported 46 million Monthly Active Users in India as of December 31, 2011, an increase of 132% from the previous year. So it makes sense to reach out to more advertisers, specially the ones who’re advertising online but not using Facebook, in the Indian market.
This comes close on the heels of yesterday’s announcement related to Facebook partnering with Federation of Indian Chambers of Commerce & Industry (FICCI) to extend its global Small and Medium Business (SMB) Boost programme to India and offer Indian Small and Medium Enterprises (SMEs), educational resources, tutorials and free ads on Facebook. It seems that Facebook is serious about converting India into one of its lucrative markets, in terms of advertising revenue.
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