wordpress blog stats
Connect with us

Hi, what are you looking for?

Exclusive: NewsHunt Acquired By Ver Se; Rediff Exits

Eterno Infotech, the Bangalore based company behind the popular mobile news application NewsHunt, has been acquired by Ver Se Innovation, Eterno Founder Chandrashekhar Sohoni has confirmed to MediaNama. With this, Rediff has exited the business, having initially acquired an undisclosed stake in Eterno in 2008.

It’s interesting that Ver Se Innovation should acquire NewsHunt: Ver Se’s primary business is job classifieds alerts on the mobile, for which consumers pay a subscription fee of around Rs 30 per month, through their telecom operator partners.

Subscription businesses in India are currently in a state of flux since the TRAI’s mandate of asking for user consent for renewals on subscriptions, and with SMS spam guidelines impacting marketing and fresh user activations. Telecom operators are looking more at the moble web now, and perhaps this is where NewsHunt provides Ver Se with an entry into the mobile web space. NewsHunt already has job classifieds, so we don’t really know what’s in it for them, apart from an exit for investors and founders.

NewsHunt, Sohoni claimed, has over 10 million downloads from the web, including around 5.5 million from GetJar, and has pre-embedding partnerships with Nokia and Micromax. NewsHunt aggregates Indian newspapers in 10 different languages. Newspapers they’ve tied up with include Dainik Jagran, Dainik Bhaskar, Eenadu, Prajavani, Deccan Herald, Dainik NavaJyoti, Dinamalar, The New Indian Express, Andhara Prabha, Indian Express, Lok Satta, Kannada Prabha, Divya Bhaskar, Mathrubhoomi and Malayala Manorama.

It monetizes through advertising on the application, through “Click to Call”, “Click to SMS” and “Click to Open Website”, as well Text Ads, but monetization has been difficult, Sohoni said.

Advertisement. Scroll to continue reading.

We’ll have more on the deal later.

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

News

Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.

News

The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...

News

Releasing the policy is akin to putting the proverbial 'cart before the horse'.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ