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MoMagic Launches App Store For MediaTek’s MRE Platform

Mobile VAS company, MoMagic has said that it has developed an app store for apps based on chipset manufacturer, MediaTek's MRE ( Maui Runtime Environment) platform. The store will allow developers to distribute and monetize 'smartphone-like' apps for featurephones based on MediaTek chipsets and will be launched with a number of MRE Applications in areas like Utility, Social Networking Sites, Games, Entertainment and others, the company said in a press statement. There is no information on when it will go live and which handsets will be supported; we've asked MoMagic for an interview, and will update the post in case we hear from them. - Expected Development: This doesn't come as a surprise, since MediaTek had made an undisclosed investment in MoMagic, last year. Arun Gupta, CEO of MoMagic, was previously a Director at MediaTek’s India operations, and was essentially heading its India business. At that time, MediaTek had said that it aims to accelerate the speed to market and reduce deployment cost for the whole ecosystem including local brands, Content Providers, Operators in the MRE platform. So the move was more or less expected. - App Store Features: According to MoMagic CEO Arun Gupta, the App Store have the usual app store features like discovering the newest apps, most downloaded, highest rates, and also previously downloaded apps for for future reference. A number of applications and games can be downloaded with a built-indownload manager and one can pause/resume downloads as preferred. Feature Phone App Store; Why? Although feature phones still dominate the Indian…

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