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Manish Vij & Harish Bahl Incubate Mobile Media Platform SeventyNine

Manish Vij's VUN Digital Ventures and Harish Bahl's Smile Interactive, have incubated SeventyNine, a Mobile Media Distribution and Analytics platform, founded by Deven Dharamdasani. The platform includes a cross-platform pay for performance distribution network for app downloads, an analytics and metrics platform, a rich media ad platform and a mobile product development studio. Manish Vij declined to share the exact investment amount in the company. SeventyNine intends to offer mobile app development and monetization solutions from media acquisition phase through to usage & behavior metrics, and claims that it will allow publishers to rake up high performance ad slots to increase monetization, while also offering a free to use analytics tool to them as well as to advertisers. Speaking with MediaNama, Dharamdasani informed that the company's distribution platform aggregates publisher inventory to provide brand custodians organic or distribution growth across platforms. He…

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