CineCurry, the entertainment brand owned by Percept Knorigin or PK Online has collaborated with Jade Plant Ventures producers to premiere a Kannada movie, ‘Dev s/o Mudde Gowda‘ on movie streaming site, YouTube, worldwide (except India).
The first day first show announcement comes close on the heels of last week’s announcement by Verismo’s Mela, launching a First Day First Show initiative, wherein it will release Bollywood movies in international markets along with their theatrical release in India. While some Hindi films have been premiered on the internet in the past, we have not seen a regional film taking this route. This move would allow the producers to reach out to Kannada speaking expats, in addition to serving as an additional revenue stream.
Pricing: The movie will be available as a rental for $1 in the United states and for free in other countries on CineCurry’s YouTube channel, along with its theatrical release in India on April 6, 2012.
This, of course, is not the first time when a production house or a studio had premiered a movie on YouTube. In January 2010, Movie studio, Indian Films, had collaborated with YouTube to premier its Bollywood movie Striker on YouTube, coinciding with its theatrical release in India. The movie was available on rental for $4.99 in the United states and was available for free in other countries except India. In February 2008, Rajshri Productions had premiered its movie Vivah and had registered 6500 downloads at $9.99 per streaming. Makers of Bollywood movie F.A.L.T.U had also taken this route to release it online worldwide excluding India, for $2.89.
Later, YouTube had also offered movies like Bheja Fry 2 and 240 other titles on rental basis in the US, apart from the 350+ movies available for free viewing. Eros International, had launched its online movie streaming service called Eros Now through which it would offer full length feature films from its digital catalogue, across Hindi, Tamil (through Ayngaran studios), Kannada, and Marathi titles, in addition to songs and music videos.
YouTube had also launched an ad supported movie destination called BoxOffice in June 2011, followed by a dedicated movies page. It had later tied up with various movie studios to improve their movie catalog, added support for more regional languages and content, launched its partner program in India, started offering live streams of few Indian channels including Star News, Aaj Tak, Life Ok and UTV Bindaas at Youtube.com/live and more recently, had revamped its TV shows page to offer television shows on the site. The company had claimed to offer more than 19,000 full episodes of 300 programs in six different languages including Hindi, Tamil, Telugu, Bengali, Gujarati, and Punjabi.