CineCurry, the entertainment brand owned by Percept Knorigin or PK Online has collaborated with Jade Plant Ventures producers to premiere a Kannada movie, 'Dev s/o Mudde Gowda' on movie streaming site, YouTube, worldwide (except India). The first day first show announcement comes close on the heels of last week's announcement by Verismo’s Mela, launching a First Day First Show initiative, wherein it will release Bollywood movies in international markets along with their theatrical release in India. While some Hindi films have been premiered on the internet in the past, we have not seen a regional film taking this route. This move would allow the producers to reach out to Kannada speaking expats, in addition to serving as an additional revenue stream. Pricing: The movie will be available as a rental for $1 in the United states and for free in other countries on CineCurry's YouTube channel, along with its theatrical release in India on April 6, 2012. This, of course, is not the first time when a production house or a studio had premiered a movie on YouTube. In January 2010, Movie studio, Indian Films, had collaborated with YouTube to premier its Bollywood movie Striker on YouTube, coinciding with its theatrical release in India. The movie was available on rental for $4.99 in the United states and was available for free in other countries except India. In February 2008, Rajshri Productions had premiered its movie Vivah and had registered 6500 downloads at $9.99 per streaming. Makers of Bollywood movie F.A.L.T.U had also taken this route to release it online worldwide excluding India, for $2.89.…
