wordpress blog stats
Connect with us

Hi, what are you looking for?

Ibibo Is Now A Gaming Network; Offers Zapak Plus

We just noticed that Ibibo, until recently a "social network" has re-positioned itself as a gaming network: the Naspers and TenCent owned company appears to have made a mid-course correction. It has been focusing on gaming for quite some time now, but where gaming was previously just one of its offerings, it now appears to be the most of the menu, given preference over other products; other offerings including the social network part, mail, sawaal and SMS communities have taken a backseat and have been relegated to footer links on the homepage. Why the change in positioning & content strategy? This repositioning might also have to do with the fact that during the last two years, social networking sites like Twitter and Facebook in particular, have achieved tremendous growth in terms of users and have become much more relevant to advertisers as social platforms. We've seen other potential social networks make changes - BigAdda tried becoming an e-commerce venture, and MingleBox became an educational site. In case of ibibo, it is perhaps that after spending many years and - we assume - a lot of money trying several different services (remember the blogger hunts and the talent hunts?) to find something that works, social gaming has emerged as a winner; either that or TenCent is pushing for this strategy, given its own success in China. Ibibo's offerings have never really been significantly differentiated: In terms of social networks, Google's Orkut and Facebook have dominated. E-mail, again was irrelevant, with Google…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ